Building their Future, together.
Rowley Estate Agents
Delve into the brand re-design where we took a traditional brand created over 10 years ago and brought it into the sleek, modern premium world of design & real estate.
The Brief
The Rowley brothers first approached us to re-build their website. From there we grew together, and uncovered a captivating brand image and tone that resonated with the entire team.
The project scope incorporated an end-to-end marketing plan. From brand re-design, to brand strategy and finishing off with web re-design & social presence.
Brand Re-Design
Our process is simple.
Uncover your vision and bring it to life.
Project Management
As a full scale agency, we offer complete project management & implementation services.
Website Design
As technology continue to adapt to change faster than the human race can, we implemented real time data transfer from their CRM to their website, meaning any listing that is added is automatically fed through to their website.
Building the Foundation
What we tackled first and how we nailed it!
We’ll take you through each component in more detail below, but here’s a recap.
Consistent Branding
We started with a logo and grew their asset portfolio to ensure coherent branding was visually represented across all mediums.
Asset Management
We thought about how we can attract new business, grow the brand and leverage repeat and referral leads.
The outcome – a suite of marketing material that would drive cosumer enquiry and generate buzz.
Social Presence
Once we went live with the brand spanking new Rowley website, we tackled their social presence to make noise. We started filling their Facebook page up with uniquely styled visual images that were cleverly designed to captivate.
Before & After
See the vision through our lens
From start to end the core principle of our success was communication.
Our team & the Rowley Team remained in constant contact every step of the way. We massaged and shaped their vision to bring a unique and differentiated feel to the brand, creating a different vibe within the real estate market.
We started with the logo, and the transition of old branding to new branding became clear – our path to sleek simplicity commenced, and from here we’re excited to unveil the final masterpiece that we now call Rowley Estate Agents.
Coherent Branding
Consistency is key.
We created a beauty, but built a monster. A monster of creative marketing collateral telling the same consistent branded message.
From website visual imagery, to quarterly brochures and social graphics. Everything has the same consistent unique look and feel meaning, whenever you see a Rowley social graphic you will instinctively know exactly which brand it is.
Business Cards
Presenting the minimalist
Business cards can become your face of a brand when your physical presence isn’t around, so having a design that speaks to your values and business image is pivotal in making the right impression. For the Rowley team it was about being minamlistic in our approach, while conveying trust, honesty and integrity.
No fluff, just business.
Quarterly Flyer
Lead Generating Tactics
Getting in front of your customers can be challenging using traditional media in a heavily saturated digital era. It’s not a challenge if it’s informative, clear & adds value to your audience.
Efficiency, User Experience & Automation
Was the name of our game.
One criteria the Rowley team requested from us before the project kicked off was automation. They wanted to become more efficient as a business – working smarter not harder. We developed their website with one main focus in mind – one click real estate property listing upload.
We built a link that talked directly between their CRM system and their website meaning they only had to enter the property once into their CRM system and it automatically pushed through to the website – technology doing its thang!
Testimonials
“We are so happy with how things have turned out. The Scailable team have been amazing throughout the entire process.”
We want to hear from you
Get in touch with our Creative Director and let's start building your brand together!